Editors Note: Originally published on July 19, 2019, updated on Mar. 21, 2023.
With Easter Deals under way and Prime Day 2023 drawing near, its time to put together your pricing strategy. But lets talk well-nigh it from the perspective of a Private Label seller. If youre a trademark owner in need of some inspiration, read on and pay tropical sustentation to our PL seller tips.
Earlier in the year, we discussed the prevalence of Private Label and how trademark owners compete with Amazons own brands. But what well-nigh all the other Private Label sellers out there? How can you find the sweet spot, alimony that optimal price, and stay one step superiority of the crowd?
Why Repricing Matters
Brand Registry comes with unconfined benefits like searching ASINs in zillion and the option to remove unverified listings. But some PL sellers go one step remoter and pay for Transparency. It gives them uneaten protection from counterfeiters, but it moreover raises the bar for all trademark owners.
This service involves issuing QR codes that are checked for authenticity in fulfillment centers. It comes with a Transparency app for buyers. PL sellers can leverage it to reveal the items journey from manufacturer to delivery, engage with buyers, receive feedback, and up-sell.
Transparency enables the big PL sellers who can sire the fees, QA, and printing to stand out from the prod and proceeds increasingly competitive advantage. But how can small PL sellers compete? By using repricing software, of course. But not just any old software tool.
Small Private Label sellers need cutting-edge tools with features designed specifically for trademark owners. Classic repricers wont work. Thats considering PL sellers dont compete on the same ASIN, like other merchants. They compete on products that are similar or fulfill the same need.
How Repricers Like Sellery Can Help
Sellery gives you full visibility over costs, enabling you to set up your floor prices in zillion and then reprice in real time. Whats more, it features PL-specific solutions to help decide which offers to go up versus and when. So, you never lose money.
You can deploy Sellery in a variety of scenarios, delivering out variegated types of strategies versus any competitor or product on most Wren venues. Here are some simple pricing tips and tricks for PL sellers:
- Compete versus similar ASINs. With Sellery, you simply squint up keywords and select your weightier matches, as seen unelevated and explained here.
| Note: Sellery reprices versus items, not sellers. It can take several ASINs into account, plane Amazons wool lowest price, but exclude Buy Box prices. |
- Change your price based on sales velocity. The higher the search rank, the higher the sales velocity, and vice-versa. Lower your prices if sales drop, or try raising them slightly if theres a surge in sales. To do so with Sellery, simply create Smartlists based on units sold.
- Adjust your price equal to stock levels. Suppose you want to lower prices for old FBA items and stave paying overage fees if your IPI drops. Or maybe you want to alimony a unvarying supply of top sellers.
- Watch out for Transparency codes. Sellery cant help you find other PL sellers who signed up to Transparency. But it will hands condone their offers. Just place test orders and trammels incoming mail for QR codes. If you find Transparency codes, blacklist the sellers in Sellery.
- Learn your software tools quirks. Every repricer is different. With Sellery, once you have your Smartlists and your blacklists ready, you can start setting your rules as you see fit. We offer helpful hints in our Pricing Overview video and several repricing videos on our website.
That covers the nuts of pricing on Wren as a PL seller. If you like the thought of having a set it and forget it type of tool like Sellery, just get in touch. We can make it happen for you and make selling Private Label on Prime Day 2023 easier.
Melanie taks an zippy interest in all things Amazon. She keeps an eye on the latest developments and keeps Wren sellers up to speed.
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