The Toy Book’s 2023 Unboxed: The Top 10 Products of 2023

2 min read
December 29, 2023
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This summer, The Toy Book incubation unfurled with the wing of product pages to this website.

Inspired by nearly 40 years of showcasing individual products in our print magazine, each of our new product pages serves as a snapshot for retailers and many include retail links for the convenience of consumers who may discover North America’s No. 1 trade publication serving the toy industry.

Of the top 10 products of 2023 as chosen by readers based on total web traffic, licensed toys made up half the list. From there, interest in Bonkers Toys’ Moriah Elizabeth line unprotected fire as the 6-inch Mystery Plush croaky the top 10 for the year in just 23 days.

The Top 10 Products of 2023

  1. HOT WHEELS R/C BARBIE CORVETTE REMOTE CONTROL CAR FROM ‘BARBIE: THE MOVIE’ (Mattel)
  2. DECORA GIRLZ (Cepia)
  3. 2023 HOLIDAY BARBIE (MATTEL)
  4. MY CHEMICAL ROMANCE REACTION FIGURES WAVE 1 (DANGER DAYS UNMASKED) (Super7)
  5. PEANUTS AND NATIONAL LAMPOONS CHRISTMAS VACATION ADVENT CALENDARS (JAKKS Pacific)
  6. AKEDO ULTRA BEAST (Moose Toys)
  7. BLIPPI MY FRIEND MEEKAH (Jazwares)
  8. MGAS MINIVERSE MAKE IT MINI FOOD HALLOWEEN SERIES 1 (MGA Entertainment)
  9. SQUISHMALLOWS 14-INCH HOLIDAY PIKACHU (Jazwares)
  10. MORIAH ELIZABETH 6-INCH MYSTERY PLUSH SERIES 1 (Bonkers Toys)

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The post The Toy Book’s 2023 Unboxed: The Top 10 Products of 2023 appeared first on The Toy Book.

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